Founded by Jamie White during the early rise of social media marketing in Ireland, Leading Social became one of the earliest social-first agencies, helping brands navigate the emerging world of digital marketing and becoming deeply embedded in the startup and entrepreneurial ecosystem along the way.
Through this era Leading Social focused on building brands through online marketing, and played a role in some of the most influential business events, helping bring world-renowned entrepreneurs and marketers to its audiences, including Gary Vaynerchuk. This is also when Leighton started working in Leading Social.
After working closely with the askpaul business while Leighton was freelancing, which grew hugely from 2020 to 2022, Leighton and Paul decided to acquire the agency from Jamie and take it to the next level. Today we’re a full-service growth agency for brands.
Leading Social has evolved into a full-service growth agency, partnering with ambitious brands across Europe and the United States to accelerate growth through customer acquisition, retention, creative strategy and commercial planning.
We’re a tight-knit team, equal parts performance obsessives and people who genuinely like working together. From eComm Live to the awards circuit and beyond.
