Today’s digital times undoubtedly bring many opportunities to the hospitality industry as consumers are more eager to share their experiences on social media channels than ever before. Social media is indeed a great support in this industry, especially when promoting new products and services while leveraging a great amount of data that can be further used to target and engage with an even greater consumer base. It is thus important for hotels, spas and resorts to have a strong online brand presence and to continue making substantial marketing efforts on social media, particularly on Facebook and Instagram.
