Today’s digital times undoubtedly bring many opportunities to the hospitality industry as consumers are more eager to share their experiences on social media channels than ever before. Social media is indeed a great support in this industry, especially when promoting new products and services while leveraging a great amount of data that can be further used to target and engage with an even greater consumer base. It is thus important for hotels, spas and resorts to have a strong online brand presence and to continue making substantial marketing efforts on social media, particularly on Facebook and Instagram.
Whether you’re selling protein, healthy snacks, personal training services, or gym memberships, New Year’s is a win-win for everyone. People want to get healthy and you provide the means to achieve their goals. In this article, I’ll briefly be going over a couple of ways you can step up your social media game to maximise ROI on digital campaigns for 2019.
Let’s talk booze.
These are fun and exciting, albeit challenging times, to be in the alcohol industry. According to Statistics MRC, the global alcoholic beverage market accounted for $1324.1 billion in 2017, and is expected to reach $1864.2 billion by 2026, with a compounded growth rate of 3.9% during the forecasted period.
For those who missed out on our Social Media Master Class two weeks ago, here’s a quick synopsis of what we went over:
Ryan O’Donoghue and Lorcan Lambe, two of our amazing digital account managers and social media experts here at Leading Social, used a perfect analogy for building out your businesses’ social media strategy.