Some monthly updates from Leading Social, including recent changes in social media platforms, what we’re doing for our clients moving forward through 2018, and some news about our recent successes at the Social Social Media Awards 2018!
As a senior marketing and account manager working in this industry for a couple of years now, I expect to see business results from social strategies. Social advertising platforms, such as facebooks ads manager, have arguably the most advanced targeting capabilities ever seen in our industry. It also contains the tools to encourage real results and immediate actions, something that traditional advertising has always lacked.
Ready for another not so hot, hot take? 2018 will be a huge year for voice-controlled AI.
Listen (pun intended), I know talking about voice AI is nothing new, but since the bandwagon hasn't just pulled up yet, I thought I'd try to get a head start and talk about voice AI's potential from a marketing point of view!
Facebook Messenger has become a completely different beast since it's launch in 2011. Now with an active audience pool of 1.3 Billion (with a B!), you would think Messenger would start to rest on its laurels a bit. If so, you'd be massively wrong and also shame on you for underestimating our supreme overlords at Facebook.