Strategic Specialist

 
 

Job Description

Role Overview

The core focus of a Strategic Specialist will be to devise, implement, manage and analyse strategic plans for campaigns. You will work alongside our Creative Team to define and achieve campaign KPIs, and align the social campaign with the client’s overall marketing strategy. You will work across a variety of social media platforms. You will work closely with our Creative Team to ensure that the content and strategy behind each campaign is working in sync to achieve or exceed the KPIs.

Typical Activities

  • Researching campaign-related topics, communities and events to identify viable strategies or opportunities.  

  • Planning, creating and implementing strategies that work to achieve the campaign KPIs for approval by the Head Of Strategy.

  • Ensuring that results are being properly communicated and ROI is fully understood by the client.

  • Working with the Creative Team to create relevant, cohesive and successful content plans and messaging that support the campaign strategy.

  • Working with the Creative Team to analyse and report on campaign success and ensure KPIs are being met or exceeded.

  • Assist in the planning and creation of documents for events and off site days i.e a brief for a photoshoot.

  • Manage client files and assets.

  • Meet with clients to discuss and support their strategic needs.

Desired Skills

  • In-depth knowledge of the social media landscape.

  • In-depth knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and Google Adwords.

  • Good knowledge of Facebook Business Manager, Twitter Ads, Instagram Ads, YouTube ads, LinkedIn ads and Google Adwords.

  • In-depth of Facebook Insights, Google Analytics and reporting software.

  • Strong oral, written and proofreading skills.

  • In-depth knowledge of the Google Suite - Slides, Sheets, Google Drive etc.

  • Good understanding of SEO and Paid Search Advertising.

  • Ability to collaborate with team and interface with clients.

  • Proactiveness - anticipate needs, create opportunities and show initiative.

  • Time management - work to deadlines and structure projects effectively.  

  • Be positive, ambitious, creative and intellectually curious.

Please send your Resumé to hannah@leadingsocial.com