Helping Irish Families find their new homes
Buying or selling your home is an exciting but daunting time in anyone's life and during this period these emotions are played out on social: The excitement of being mortgage approved, the thrill of house hunting, the stress of potentially missing out on that dream home and finally the picture of the proud owner holding the key to their new family home. Realising that the future of the property market lies online, Douglas Newman Good knew they needed to be part of these conversations.
Douglas Newman Good recognised an opportunity to introduce themselves to future demographic by creating engaging and value-adding content on Facebook & Instagram that would make the home-buying process easier for these families in the market.
Viewing Without the Queuing
Douglas Newman Good’s social profiles play a critical role: presenting the right content, to the right family at the right time. This strategy imbues every positive that social media has to offer - creating value with quality content, making a connection with the right family through acute targeting and ensuring the content reaches them at the right time when they are looking for their new home.
Once this critical connection is made on their social channels the next priority is driving them to Douglas Newman Good’s website to book a house viewing. Our creative content allows the potential party to view and access the property on on social media and urges the interested party to take the next step by proceeding to the property landing page and booking a viewing.
Alongside this, Douglas Newman Good also embraced social media as a means building relationships by sharing passions with their audience. Informed by audience insights, Douglas Newman Good found out that a large portion of the target audience had an affinity for interior design. With the aim of driving engagement and conversation, Douglas Newman Good presented an interior design option and invited feedback with Facebook reactions and conversations.
With Douglas Newman Good creating property related narratives towards a relevant audience they are becoming synonymous with the idea of property experts.
Selling Homes on Social
Since the campaign began in March 2017, Douglas Newman Good have served 4.2 million impressions to the Irish house buying public ensuring a critical place in the conversation. This has lead to over 18,000 engagements with this value adding content and drove an astounding 874% increase in website traffic from social media.
Most importantly the 874% increase in website traffic delivered by Facebook has proved instrumental in ensuring families are aware of what houses are available as their next home.
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