Leading
Digital
GrowthGrowth

Meta, TikTok, and Google built as a unified bidding engine, not three silos. We optimise on contribution margin, not platform ROAS.

• Account architecture & consolidation
• Geo & incrementality testing
• Server-side tracking + CAPI/UET
• MMM-lite for spend allocation

Performance creative frameworks, UGC pipelines, and a testing matrix that ships 40+ concepts a month. AI mines the hooks and angles from thousands of signals, briefs grounded in data, not vibes.

• Hook library & angle research
• Creator sourcing & UGC pipeline
• Motion + static production
• Iteration cadence on winners

Klaviyo and SMS lifecycle flows engineered to lift LTV by 30–60% in 90 days. AI-scored, cohort-aware automations, not 2019 welcome series.

• Cohort modelling & segmentation
• Welcome / abandoned / post-purchase
• Win-back & replenishment loops
• SMS revenue programs

CAC↔LTV modelling, contribution margin analysis, and quarterly growth planning so paid spend serves the P&L, not the other way round.

• Cohort LTV & payback modelling
• Contribution margin reporting
• Quarterly scenario planning
• Cash & inventory forecasts